Pro Rodeo announcer
CLIFF GILLAND
It is believed that rodeo was born in 1864 when two groups of cowboys from
neighboring ranches met in Deer Trail, Colorado to settle an argument over who was
the best at performing everyday ranching tasks. That gathering is considered to be
the first rodeo and it started the evolution of the true American sport and, as
proclaimed by President George W. Bush when he was Governor of the State of
Texas, the “Official Sport of Texas!”
Announcers are the “Voice of Rodeo,” calling the action and keeping the fans
informed of all that is going on, as well as working closely with the rodeo clowns/bull
fighters and specialty acts during the rodeo to help generate excitement and
enthusiasm for rodeo spectators and sponsors.
Cliff Gilland’s rodeo career began nearly four decades ago when Cliff rode bareback
horses and roped calves and steers at the high school level. But, along with his
desire to compete, he realized he had an interest in announcing as well. “I decided I
could probably talk about it better than I could do it,” says Gilland, and so he began
his announcing career.
For over 15 years, Cliff Gilland’s fun-filled tone, quick wit and extensive knowledge of
rodeo, has made him one of the most sought-after Pro Rodeo Announcers in Texas
rodeo today. Cliff announces approximately 30 rodeos a year and spends about 4 to 5
hours preparing for each performance. According to Gilland, “The easiest part of my
job is the actual announcing of the rodeo.” But all the hours Gilland puts into
preparing for the rodeo, combined with his voice, his knowledge of the rodeo events
and cowboys and his entertaining delivery of all this has certainly paid off for him.
“My job is to entertain the spectators, give the sponsors their money’s worth and
pump up the contestants,” says Gilland,” and he certainly has the resume of doing
just that:
2000 & 2003 UPRA Rodeo Announcer of the Year,
2x’s X-treme Bull Riding Tour Announcer of the Year,
Horns & Hooves Announcer of the Year,
American Novice Horse Association Finals Rodeo Announcer,
PRCA & PBR Announcer,
YRA Finals Announcer
2004 Bell County Cowboys and Cowgirls Ring of Honor Announcer of the Year
2005 United Professional Rodeo Announcer of the year
2006 United Professional Rodeo Announcer of the year
2007 United Professional Rodeo Announcer of the year
as well as considerable experience as a radio and television broadcaster and writer
of a monthly article for “The Cowboy Sports News” on rodeo promotion.
Today, Gilland makes his home in Caldwell,Texas and when he isn’t announcing
rodeos, doing radio or television commercials for Sport Quest International TV, or calf
roping (yes, he still ropes and even has the desire to go back to riding bareback
bucking horses again) he’ll probably be found working horses, roping, being with his
daughters or fishing.
If you would like to contact Cliff Gilland, please call him at 979-492-0197 or send him
an e-mail message to Cliffgilland@yahoo.com.
“Cliff, I think you did an outstanding job with the UPRA Rodeo Finals. You prepared
very well and it did show. I really believe we had the best finals ever, and the hard
work and dedication you put into this rodeo was a huge part of that success.”
Jerry Hill, General Manager
United Professional Rodeo Association
“ Cliff Gilland is the best rodeo announcer that we have had announcing at our rodeo
in the 60 year history of the rodeo.”
The 60th annual West Rodeo Committee